Globalization and The High Street
Blog 3
Over the last few decades we have seen how globalization has increasingly had a physical effect on the nature of our cities and our lifestyles.
Has it now got to a stage where it has begun to irreversibly erode our sense of place and identity? Or is there a path we can tread where globalism and individualism can comfortably coexist?
30 years ago when I travelled to different cities around the world each high street had very much its own identity, and unique selling point.
From London to Istanbul the local character of these cities was ever present from the nature of the streets, style of building, goods on sale, and even the attitude and attentiveness of shop assistants.
In the intervening period with the spread of global brands and, to a certain degree, global architecture and design ideas, the individuality of these places has been watered down such that we live in an ever more homogeneous world.
These days, when visiting international cities, the streets are adorned with many of the same international brands, taking away the unique sense of place that used to exist. For coffee shops, core brands like Starbucks (with over 24,000 units worldwide) or Café Nero provide your coffee experience almost wherever you travel and the dominance of retailers like Zara (over 2,200 stores globally), Massimo Dutti, Swarovski, The Body Shop, Lush, Nike, Mango, McDonalds (over 36,000 outlets globally), Burger King, KFC (20,000 + outlets) etc. etc. (the list can go on and on) means that the individuality of experience is no longer what it used to be.
Driven by consumerist appetite and with the high street no longer able to contain global proliferation of brands we have seen the rise, to a point of saturation in some cities, of shopping centres, multiple Aladdin’s caves to feed the incessant need of the retail junkie.
In these self-contained pods the unique characteristic of the cities in which they are situated is almost completely forgotten.
Within this, however, may lie at least one part of the solution to the global identity crisis.
With the rise of the shopping centre, traditional high streets around the world began to suffer. Once highly sought after units have become more accessible. Perhaps then this provides the opportunity for the return of individualism. Perhaps we can start a ‘High street revolution’ where local products, designs and F&B experiences can flourish, bringing back the unique flavour of the city.
International brands are here to stay, but the need for such can be catered for by shopping centres, multinational retail emporiums, with national character preserved on ‘the street’.
Above text: © Matthew C Warner 2018. All rights reserved.








